Privacy Policy

Effective Date: 1 March 2026

Welcome to Fruity King Casino. Your privacy is important to us, and we are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.fruityking.com and use our services.

1. Data Controller

Fruity King Casino is the data controller responsible for your personal data. You can contact us at:

Fruity King Casino
123 Casino Street
London, UK, EC1A 1AA
Email: [email protected]
Phone: +44 20 7946 0123

2. Information We Collect

We collect and process the following types of personal data:

Identity Data: name, date of birth, gender.
Contact Data: email address, postal address, telephone number.
Account Data: username, password, and other registration information.
Financial Data: payment card details, bank account information, transaction history.
Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, device information.
Usage Data: information about how you use our website and services.
Marketing and Communications Data: your preferences in receiving marketing from us and your communication preferences.

3. How We Use Your Information

We use your personal data for the following purposes:

To register and manage your account.
To verify your identity and comply with legal and regulatory requirements, including anti-money laundering and age verification.
To process deposits, withdrawals, and payments.
To provide you with our gaming services and customer support.
To send you important notices regarding your account and our services.
To improve our website, services, and customer experience.
To send you marketing communications, where you have given your consent.
To detect, prevent, and investigate fraud or other illegal activities.

4. Legal Basis for Processing

Our legal basis for processing your personal data includes:

Performance of a contract with you.
Compliance with a legal obligation.
Your consent, where applicable.
Our legitimate interests, such as improving our services and preventing fraud, provided these do not override your rights.

5. Sharing Your Information

We may share your personal data with:

Regulatory authorities and law enforcement agencies, where required by law.
Payment processors and financial institutions to facilitate transactions.
Service providers who perform services on our behalf, such as IT, marketing, and customer support.
Affiliated companies within the Fruity King group.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

6. International Transfers

Your information may be transferred to, and processed in, countries outside the UK. Where such transfers occur, we ensure appropriate safeguards are in place to protect your data, such as standard contractual clauses approved by the UK Information Commissioner's Office.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements. After this period, your data will be securely deleted or anonymised.

8. Your Rights

You have the following rights regarding your personal data:

The right to access your data.
The right to correct inaccurate or incomplete data.
The right to erasure, in certain circumstances.
The right to restrict processing.
The right to data portability.
The right to object to processing.
The right to withdraw consent at any time, where processing is based on consent.
The right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data has been mishandled.

To exercise any of these rights, please contact us at [email protected].

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information, please see our Cookie Policy.

10. Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, and destruction.

11. Children’s Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child under 18, we will take steps to delete it.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date. We encourage you to review this policy periodically to stay informed about how we protect your information.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Fruity King Casino
Email: [email protected]
Phone: +44 20 7946 0123